Abilities to integrate with Tableau, PowerBI, etc.
There are a few ways in which we support analytics:
- The platform only captures analytics around form usage; the start/end of sessions, who initiated a session (when integrated with SSO), the paths taken through the form, etc.
- FormHero always returns the data back to the business/launching application, and data can be sent directly to a database or API regardless of what the primary output of a smart form is, so it’s easy to receive and store all submitted data internally and run any analytics on your own data
- For customer-facing smart forms, we can also integrate with web-based analytics platforms such as Google Analytics or Adobe Tag Manager to capture usage metrics consistent with how other properties are tracked at your organization
- Finally, some customers have worked with FormHero to capture data entered in form "on-the-fly" and to receive a daily report (Excel) of abandoned sessions for retargeting. Talk to the FormHero team if you'd like more information on this or similar solutions.